YOUNIQUE

Program

An introductory analysis will examine the 4 key elements for an organic and functional career management strategy for classical music artists:

1. VISUAL IDENTITY
Research of the distinctive element of the artist’s personality, definition of the professional objective, research of the visual identity concept, basic elements and relations with professionals in the realisation of a photo shoot, a promotional clip, a brand identity and mistakes to avoid.

2. WEB DEVELOPMENT
How to structure a website, selecting sections, choosing fonts, graphic design elements, indexing considerations, hosting selection, managing a site builder, web marketing components, working with professionals for website creation, common mistakes to avoid.

3. SOCIAL MEDIA MANAGEMENT
Aesthetics and ethics of social media, content creation, drafting an editorial plan, in-depth exploration of platforms such as Facebook, Instagram, Spotify, YouTube, Twitter, TikTok, introduction to scheduling management tools, elements of sponsorship, introduction to Meta’s Business Manager, common mistakes to avoid.

4. MARKETING E COMUNICAZIONE
How to create a digital presentation for concert and recording proposals, crafting emails for concert and recording proposals, building a database, elements of social media marketing, elements of email marketing, elements of integrated digital marketing, digital PR and press relations, interactions with artistic directors and record labels, determining compensation, basics of contracts (concerts, recordings, teaching), public speaking during concerts, common mistakes to avoid.